Jesper Ekelund

Jesper Ekelund

Associate

Jesper leads growth, innovation and foresight projects across a variety of sectors, including utilities, electronics, ICT and financial services.

He has deep expertise in market research, strategy development and innovation. In addition, he developed Edengene’s foresight and scenarios methodology, which enables businesses to develop flexible, differentiated growth and innovation strategies. This unique, structured approach is different from typical methodologies in that it takes an outside-in perspective, focusing on the evolution of customers’ needs. It has applications for a wide audience, including strategy, brand and marketing, and proposition development.

Assignments have included developing a portfolio of low-carbon ventures for a leading UK NGO, new licensing and pricing strategies for a UK automotive industry player, advising the EMEA division of a multi-national ICT company on the development and delivery of its 

long-term vision and growth strategy, and proposition and venture development for a leading UK water company.

Prior to joining Edengene, Jesper managed the market intelligence consultancy SMT Consulting. Over the course of his career, he has worked with a number of blue chip companies including 3M, British Gas, BT, The Carbon Trust, EDF Energy, E.ON, GdF Suez, Hays, Microsoft, Royal Mail, RSA Group, Samsung, Scottish Power, Southern Water, United Utilities and Vodafone.

Jesper holds a BSc (Hons) Business Administration from the University of Bath and a Professional Diploma in Marketing from the Chartered Institute of Marketing. 

Jesper speaks four languages fluently and is a Swedish national. He lives with his wife and two sons in Oxford and when not at work he likes spending time with family, watching and taking part in a range of sports and cooking and enjoying good food. 

 

Our Thinking

Getting real value from foresight

Getting real value from foresight

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