BT Healthcare

Creating a new healthcare service

BT is one of the leading providers of network based services to the National Health Service (NHS) in the UK. In 2005 BT was seeking to extend its positioning within the health sector, leveraging its capability and knowledge to identify and build a valuable new healthcare-related communications business.

The emerging patient self-care market presented a sizeable opportunity for BT. Seventeen and a half million people in the UK live with a long-term condition (for example, diabetes) and the incidence of chronic illness is projected to grow significantly.

 

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