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Co-creating with customers

Co-creating with customers to create new tariffs for a leading telecoms brand

Driven by the need to differentiate in a highly commoditised market, the client had developed a set of tariff concepts intended to make picking the right deal easier for customers, and wanted to make sure ahead of launch that the proposition to customers was as appealing as it could be.

Working closely with the client to design the research approach, we developed a co-creation process to develop the concepts into market-ready propositions in a live environment with customers.