Some of the most respected companies have chosen Edengene's innovation services.

BRAND AND BUSINESS PORTFOLIO

Helping PepsiCo leverage its brand and business portfolio to tap in to the ‘local / authentic’ trend

PepsiCo is a world leader in convenient snacks and beverages, with an impressive brand and business portfolio. Aware of growing trends impacting their market, PepsiCo asked Edengene to explore the concepts of ‘local’ and ‘authentic’ for innovation opportunities in the context of business models and channels. While PepsiCo had a well-oiled innovation process for NPD, it sought new perspectives to innovate through business models and channels.