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Innovation process

Developing innovation process & differentiated propositions

GSK’s Consumer Healthcare division had launched an initiative to identify the next £10m+ of profitable sales opportunities in new markets channels and brands. They had identified 7 key growth areas, however, they lacked an innovation framework and process to turn initial ideas into clear, high value commercial opportunities.

As a starting point, we tailored Edengene’s innovation framework to develop an appropriate innovation process and framework for GSK’s ambition and corporate culture. We then applied the new innovation process and Edengene’s innovation tools and techniques to develop deep customers insights and to generate 125 ideas initial for each of the 7 key growth. We worked with the GSK team to cluster, theme and prioritise these ideas into 11 commercial opportunities.

Using the new governance criteria that we developed for their innovation framework, we were then able to evaluate all of the opportunities to select three that presented the highest potential commercial value to the business, to take forward for further development.

In addition to a best practice innovation methodology and process, Edengene delivered three new differentiated propositions targeting new markets with alternative brands capable of delivering £10m+ revenue growth within 3 years (weight management, keeping tiredness at bay, premature ejaculation prevention).

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