Some of the most respected companies have chosen Edengene's innovation services.

Structuring a cohesive strategy

An enterprise-wide approach to innovation

SABMiller had traditionally grown through acquisition and volume growth of brands across geographies. As a regionalised business, innovation was fragmented, delivering inconsistent performance. The executive team wanted to create global consistency and a platform for innovation. They engaged Edengene to understand their options for structuring an enterprise-wide approach to innovation with structure, metrics, culture, and a cohesive strategy for innovation-based growth.

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