Some of the most respected companies have chosen Edengene's innovation services.

Driving new growth and differentiation


Founded over eighty years ago, the original pest control business was experiencing increasing competitive intensity in some of its core B2B markets. The boundaries to growth, in what was fast becoming a ‘commodity’ business, were becoming increasingly apparent. In 2009, the challenge facing Rentokil’s CEO was how best to re-energize its Pest Control’s growth initiatives, with the question being ‘where and how to move forward?’

Rentokil engaged Edengene to define mid-term customer focused propositions and deliver early wins to enhance near term revenues.