Innovation projects

Product and service turnaround

When products and services become commoditised, and competitors begin to take market share and erode margins, Edengene’s innovation approach can be used to rapidly re-engineer core propositions and turn around their performance.

Our approach begins by stripping back to basics the most important needs of a customer and assessing the competitive landscape.

We then deconstruct element-by-element the product or service, including the full customer experience and the business model, and re-construct it based on customer needs.

Rapid customer testing and engaging the customer in redefining and designing the proposition ensures that the results are fully aligned to customer needs and expectations before readying the business for re-launch.