Innovation Projects

New customer value propositions

Companies continually look to find new ways to satisfy customers profitably and engage Edengene to assist them in identifying new and compelling value propositions for their customers.

Our approach to developing new value propositions is customer-led and commercial. We focus on identifying valuable market opportunities that truly address customers’ needs. Our approach is phased but flexible to ensure that we accelerate the right propositions to market and incorporate customer testing throughout.

Unlike some innovation consultancies, our approach ensures that we identify sustainable growth paths, address feasibility and delivery, ensure that the financials stack up and provide an implementable Go-to-Market plan. We support clients throughout the entire process, including market launch.

Customer-led value propositions deliver greater market share, increased revenue and profit and better customer satisfaction for our clients.

Edengene

New business ventures

New business ventures

As companies find it harder to secure further improvements to their core businesses, they may look at other ways of exploiting their assets..

New growth portfolios

New growth portfolios

 There are often points in time – for example, at the end of a cost-cutting programme or when capital is hard to access –..

Product and service turnaround

Product and service turnaround

When products and services become commoditised, and competitors begin to take market share and erode margins, Edengene’s innovation..