INNOVATION PROJECTS

New growth portfolios

There are often points in time – for example, at the end of a cost-cutting programme or when capital is hard to access – when companies turn their attention to organic growth. At such points we are frequently asked to assist in setting up new growth programmes for clients – programmes that deliver a stream of new, profitable propositions to market.

A typical approach to creating new growth portfolios would include assimilation of the needs of key target customer segments and an evaluation of the clients’ current propositions portfolio.

Following a wave of opportunity generation and customer testing, we would engineer a set of propositions that delivers value to our clients and their customers before preparing a programme of market launches.

A new growth portfolio will deliver a stream of profitable customer propositions delivered to market for the short, medium and long term.