Our approach

Customer-driven

The innovation process begins and ends with the customer. It starts with understanding target customers and their needs to create more valuable propositions. It continues as we engage customers in testing and refining concepts, and ends with the delivery of new or improved products and services to market.

Best practice

We seek to embrace good ideas and good practice regardless of source; nobody has a monopoly on good ideas. We use the best thinking models, techniques and tools we can source, weave them into our methodology, and deploy them to the best advantage of our clients.

Focussed on results

However good it may be, our work only counts if it delivers results for our clients – and the ultimate measure of success is increased profit. We are committed to assisting our clients to conceive and deliver differentiated offers that satisfy customers and create tangible value for our clients.

Flexible

One size does not fit all, and we seek to engage with clients in a way that best suits their circumstances – whether that is a project, retained advice or interim support. We are also open to our own reward being linked to the value we create for our clients.

Collaborative

We bring experience and expertise in customer-led innovation. Our clients bring depth and knowledge of their sectors, customers and markets. Working together we can make the most of all our talents and achieve extraordinary results.

Our Thinking

How to make real innovation happen

How to make real innovation happen

If you were to ask ten consultants what makes a successful innovation programme, nine would describe a creative ‘ideation’ and..

Edengene

Our services

Our services

We develop growth strategies, deliver innovation projects and help our clients build lasting innovation capability...

Our Publications

Innovation Quarterly

Innovation Quarterly

Edengene Innovation Quarterly..

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